Horizontal analysis (trend analysis) percentages for Omega Company's sales, cost of goods sold, and expenses are listed here. 
Instructions
Explain whether Omega's net income increased, decreased, or remained unchanged over the 3-year period.
Definitions:
Marketing Messages
Communication strategies used by marketers to convey the value and benefits of products or services to potential customers.
Kellogg's
A multinational food manufacturing company best known for its cereal and convenience foods.
Horney's Research
Refers to the work of Karen Horney, a psychoanalyst known for her theory on neurosis and the concept of basic anxiety.
Freudian Theory
A set of psychoanalytic psychological theories developed by Sigmund Freud, emphasizing unconscious motivations and conflicts as determinants of human behavior.
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