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When opening a bank checking account a signature card
Cognitive Dissonance
The psychological discomfort experienced when holding two or more contradictory beliefs, values, or ideas simultaneously.
Stockbroker
A professional who buys and sells stocks and other securities for clients in exchange for a fee or commission.
Behavioral Aggregation
The process of combining multiple instances of behavior over time to give a more stable assessment of an individual's typical behavior.
Attitudes and Behavior
The relationship between individuals' evaluations of objects, people, or events (attitudes) and their actions (behavior).
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