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During an accounting period, a business has numerous transactions affecting each of the following accounts. State for each account whether it is likely to have (a) debit entries only, (b) credit entries only, or (c) both debit and credit entries.
(1) Advertising Expense (6) Dividends
(2) Service Revenue (7) Cash
(3) Accounts Payable (8) Salaries and Wages Expense
(4) Accounts Receivable (9) Notes Payable
(5) Common Stock (10) Insurance Expense
Odd Pricing
A pricing strategy that sets prices at odd numbers just below round numbers to make them appear smaller and more appealing to buyers.
Cost-Based Pricing
Formulas that calculate total costs per unit and then add markups to cover overhead costs and generate profits.
Personal Selling
A direct form of marketing that involves a salesperson presenting the benefits of a product directly to a customer in order to make a sale.
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