For the Items Listed Below, Fill in the Appropriate Code

question 163

Essay

For the items listed below, fill in the appropriate code letter to indicate whether the item is an asset, liability, or stockholders' equity item.

---

Definitions:

Test Marketing

Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.

Modify Existing Products

The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.

New-to-the-world Products

Innovations that create an entirely new market by being the first of their kind.

Late Majority

The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.