Examlex
Provide two examples of variable consideration. What are the two approaches for estimating variable consideration and how does a company determine which approach should be used?
Terror Management Theory
A psychological perspective proposing that human behavior is largely motivated by the fear of death, leading individuals to seek symbolic or literal immortality through their beliefs and actions.
Infrahumanization
The perception that outgroup members lack qualities viewed as unique to human beings, such as language, rational intelligence, and complex social emotions.
Dehumanization
The psychological process of demonizing or denying the humanity of others, making it easier to justify violence or discrimination against them.
Objectification
The treatment of a person, typically a woman, as a thing, disregarding their personality or dignity.
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