The Practice of Inferring Needs and Preferences from a Consumer's

question 40

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as

• A)data mining.
• B)behavioral marketing.
• C)Internet tracking.
• D)targeted selling.

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Definitions:

Statistical Quality Control

A methodical approach to managing quality that uses statistical techniques to monitor and control processes and outputs.

Bell Laboratories

An industrial research and scientific development company renowned for its significant contributions to technology and science, originally part of AT&T and later Nokia.

Human Relations Study

An area of research focusing on the social interactions between employees in the workplace.

Frederick W. Taylor

An American engineer and management consultant known for his pioneering work in the field of scientific management, aimed at improving industrial efficiency.