The Practice of Inferring Needs and Preferences from a Consumer's

question 40

Multiple Choice

The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as

• A)data mining.
• B)behavioral marketing.
• C)Internet tracking.
• D)targeted selling.

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Definitions:

Dramatic Sagas

Intense or exciting stories or series of events that are deeply embedded in the history or culture of an organization.

Worker Involvement

The practice of including employees in decision-making, problem-solving, and improvements within the workplace.

Observable Culture

The visible elements of an organization's culture, such as behaviors, language, symbols, and rituals that can be witnessed and experienced by members and outsiders.

Norms

Established standards of behavior or guidelines that are considered acceptable within a group or society.