Examlex
What is the successful-efforts method of capitalization?
Personal Relevance Theory
A theory suggesting that people are more likely to be persuaded by messages that they find personally relevant or meaningful.
Peripheral Cue
A type of stimulus in persuasion that influences a person's attitude or behavior through indirect or secondary features, rather than the central message itself.
Central Route
A method of persuasion that involves deep processing of information, focusing on the arguments and content to change attitudes.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the merit of the argument itself, often found in the Elaboration Likelihood Model of persuasion.
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