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Simplon Manufacturing must decide on the processes to use to produce 1650 units. If machine 1 is used, its production will be between 300 and 1500 units. Machine 2 and/or machine 3 can be used only if machine 1's production is at least 1000 units. Machine 4 can be used with no restrictions.
(HINT: Use an additional 0 - 1 variable to indicate when machines 2 and 3 can be used.)
Cognitive Dissonance
The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Inoculation
A way of making people resistant to persuasion. By providing them with a diluted counter-argument, they can build up effective refutations to a later, stronger argument.
Reactance
Brehm’s theory that people try to protect their freedom to act. When they perceive that this freedom has been curtailed, they will act to regain it.
Inoculation Effect
A social psychology theory that suggests exposure to a weakened form of an argument increases later resistance to that argument.
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