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To develop a portfolio that provides the best return possible with a minimum risk, the linear programming model will have an objective function which
Low Cost
Describes products, services, or strategies that are designed to minimize expenses and financial outlay.
Sales Promotion
A marketing strategy involving the short-term incentivization of buyers to purchase products or services, typically through discounts, coupons, contests, or free samples.
Promotional Mix
The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.
Personal Selling
A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.
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