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The reduced cost for a positive decision variable is 0.
Social Networking
The use of web-based platforms and applications to build social networks or social relations among people who share interests, activities, backgrounds, or real-life connections.
Brand Image
The perception of a brand in the minds of stakeholders and the general public, shaped by branding efforts, experiences, and reputation.
Mind-Set
A collection of beliefs, attitudes, and thoughts that shape one's perception and responses to various situations or challenges.
Public Relations
The practice of managing and disseminating information from an individual or an organization to the public to influence their perception.
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