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Explain what adjustments are made to the transportation tableau when total supply and total demand are not equal.
Strategic Marketing Process
A structured method for developing, implementing, and assessing marketing tactics to accomplish business goals.
Tactical Marketing Process
A targeted approach focusing on actions and strategies to achieve short-term marketing goals.
Situational Analysis
An assessment of an organization's current situation, identifying strengths, weaknesses, opportunities, and threats to aid in strategic planning.
Diversification Analysis
The process of assessing the potential benefits and risks of adding new varieties of products, services, or market segments to a business's portfolio to reduce risks.
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