If the Random Variability in a Time Series Is Great

question 12

True/False

If the random variability in a time series is great and exponential smoothing is being used to forecast, then a high alpha (α) value should be used.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase the same brand's products over time, due to positive experiences, satisfaction, or emotional attachment.

Live Streaming

Broadcasting real-time, live video footage to an audience over the internet, often used for events, gaming, social media, and educational purposes.

Branded Content Approach

A marketing strategy where content is produced by a brand to promote its values and identity, rather than directly advertising products.

Vimeo

An online video-sharing platform that allows users to upload, share, and view high-definition videos, known for its creative content and absence of intrusive ads.