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John Harris Is Interested in Purchasing a New Harley-Davidson Motorcycle

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Essay

John Harris is interested in purchasing a new Harley-Davidson motorcycle. He has narrowed his choice to one of three models: Sportster Classic, Heritage Softtail, and Electra Glide. After much consideration, John has determined his decision-making criteria, assigned a weight to each criterion, and rated how well each decision alternative satisfies each criterion. John Harris is interested in purchasing a new Harley-Davidson motorcycle. He has narrowed his choice to one of three models: Sportster Classic, Heritage Softtail, and Electra Glide. After much consideration, John has determined his decision-making criteria, assigned a weight to each criterion, and rated how well each decision alternative satisfies each criterion.   Using a scoring model, determine the recommended motorcycle model for John. Using a scoring model, determine the recommended motorcycle model for John.


Definitions:

Need for Achievement

A psychological trait that drives individuals to pursue and meet goals or standards of excellence, often motivating behavior in competitive environments.

Moderately Difficult Goals

Targets set for individuals or teams that are challenging yet achievable with effort, often optimizing motivation and performance.

Alderfer's ERG Theory

A motivational theory that categorizes human needs into three groups: existential, relatedness, and growth needs, suggesting that when higher level needs are frustrated, individuals will revert to lower level needs.

Secure Job

A position of employment perceived to have a low risk of job loss and often includes steady pay and benefits.

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