​Explain the Structure of a Hierarchy Diagram Used in the Analytic

question 5

Essay

​Explain the structure of a hierarchy diagram used in the analytic hierarchy process as a graphical representation of
the problem.

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Definitions:

Internet Marketers

Professionals who specialize in the use of the internet and digital platforms to promote, sell products, and build brand awareness for businesses.

Retailers

Businesses or individuals that sell goods directly to consumers, acting as the final step in the distribution chain from manufacturers to consumers.

Loyalty Segmentation

The process of dividing a customer base into groups based on their loyalty to a brand or company, which can inform targeted marketing strategies.

Geodemographic

The study of populations and their characteristics, such as age, gender, and income, in specific geographic areas for market segmentation purposes.