If p is the probability of Event 1 and (1 − p) is the probability of Event 2, for what values of p would you choose A? B? C? Values in the table are payoffs. 
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A business model that helps a company be socially accountable—to itself, its stakeholders, and the public.
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Pertaining to or dealing with morals or the principles of morality; relating to right and wrong in conduct.
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