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According to the median voter model,a candidate (in a two-person race) is more likely to label himself or herself a "middle-of-the-roader" than a conservative or liberal because
Behavioral Variables
Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.
Psychographic
Relates to consumers' lifestyles, attitudes, values, and personality traits, used in marketing to segment markets more precisely.
Lifestyle
A way of living or doing things, which can influence consumption patterns, preferences, and social interactions.
Personality Characteristics
Traits that define an individual’s behavior, attitudes, and emotions, influencing how they interact with the world and make decisions.
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