A Good Is Rivalrous in Consumption If

question 112

Multiple Choice

A good is rivalrous in consumption if

• A)its consumption by one person reduces its consumption by others.
• B)it can be used to satisfy many needs (as compared to just one need).
• C)it can be used to satisfy many wants (as compared to just one want).
• D)its consumption by one person increases its consumption by others.
• E)a and c

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Definitions:

Customer Journey Map

A visual representation of the process a customer goes through to achieve a goal with a company, from initial engagement through various touchpoints to the final outcome.

Touchpoint

Any interaction or point of contact between a company and its customers, which can influence the customer's perception and relationship with the brand or product.

Journey Map

A visual representation of a user's experience with a product, service, or brand over time, highlighting key interactions and touchpoints.

Buyer Persona

A detailed description of a fictional person who represents a key segment of a company's target market, used to visualize the ideal customer and guide marketing strategies.