Examlex
Which of the following statements is false?
Integrated Marketing Communications
A strategic approach that aims to ensure consistency of message and the complementary use of media to reinforce the customer's perception of a brand or product.
Sales Promotions
Short-term incentives designed to encourage the purchase or sale of a product or service.
Social Media
Social media encompasses the websites and applications that enable users to create and share content or to participate in social networking, fostering communication and information sharing.
Encoding
In communication, the process of converting a message into symbols or signals that can be understood by the receiver.
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