In Collective Bargaining

question 12

Multiple Choice

In collective bargaining,

• A)union members act together as a single unit.
• B)each union member represents herself in labor-management negotiations.
• C)the objective of the union is to increase its bargaining power with management.
• D)a and c
• E)b and c

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Definitions:

Segmentation Bases

Criteria used to classify and divide a overall market into smaller, more homogenous groups based on shared characteristics such as demographics, psychographics, or behavior.

Psychographic Categories

Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.

Consumer Consumption

The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.

Market Segmentation

Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.