The Existence of Switching Costs in the Use of Computer

question 66

Multiple Choice

The existence of switching costs in the use of computer software means that buyers of computer software are __________ likely to change software programs than would be the case in the absence of switching costs, and therefore, the maker of the software program may have __________ reason to innovate.

• A)less; more
• B)less; less
• C)more; more
• D)more; less

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Definitions:

Interpret

The process of explaining or providing the meaning of something, often applied to data analysis to derive conclusions or insights from data.

Variable

A variable is any characteristic, number, or quantity that can be measured or observed and can change across different situations or among individuals.

Assumption of Normality

The presumption that the data being analyzed is drawn from a normally distributed population, which is a common requirement for many statistical tests.

Distribution Shape

Describes the overall appearance of the data's frequency distribution, including characteristics like symmetry, skewness, and kurtosis.