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According to rational expectations theory,
Average Total Costs
The total costs of production (fixed and variable costs) divided by the number of units produced, showing the cost per unit.
Pure Monopoly
A market structure in which a single seller controls the entire supply of a product or service, and therefore can manipulate prices and conditions of sale.
Close Substitutes
Products or services that are so similar that a consumer can easily replace one with another, often affecting consumer choice and market competition.
Sole Producer
A market situation where only one supplier exists for a particular good or service, often leading to monopolistic behaviour.
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