-Refer to Exhibit 3-4

question 183

Multiple Choice

-Refer to Exhibit 3-4.A price of $6 in this market will result in a

• A) shortage of 10 units.
• B) surplus of 10 units.
• C) surplus of 5 units.
• D) shortage of 5 units.

---

Definitions:

Consumer's Desire

The wants or needs of customers that drive their purchasing decisions.

Product Features

The specific attributes or characteristics that define a product and distinguish it from competitors.

Interest Stage

A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.

Awareness

The state or condition of being conscious of something, such as a brand or product, which is often the first stage in the marketing funnel.