Examlex
Economists use the word utility to describe the satisfaction one receives from a good.
Voluntary Adherence
The act of willingly following or committing to a policy, rule, or guideline.
Reference Group
Kelley’s term for a group that is psychologically significant for our behaviour and attitudes.
Private Change
A modification in a person's thoughts, feelings, or behaviors that occurs internally and is not immediately observable to others.
Social Influence
Process whereby attitudes and behaviour are influenced by the real or implied presence of other people.
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