It Is a More Conservative Decision to

question 7

Multiple Choice

It is a more conservative decision to

• A)limit the number of statistics tests you use
• B)set your alpha level as high as possible
• C)accept difference than to reject it
• D)reject difference than to accept it

---

Definitions:

Customer Data

consists of information about customers that companies collect, analyze, and use to understand preferences, behaviors, and demographics.

Businesses

Organizations engaged in commercial, industrial, or professional activities, aimed at generating profits through offering goods or services.

Direct Marketing

A form of advertising which allows businesses to communicate straight to the consumer through various media.

E-mail

A method of exchanging digital messages over the Internet between people using electronic devices.