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For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, in Column 3 the financial statement(s) on which the account balance is reported, and in Column 4 the account's nature (permanent/temporary).
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Persuasive Messages
Communications designed to convince or influence the audience to adopt a particular viewpoint or take a specific action.
Empathy
The ability to understand and share the feelings of another individual.
WIIFM
"What's In It For Me?" - A perspective or approach focusing on the benefits or advantages for an individual or audience.
Acronym
A shortened form of a phrase or series of words, in which each letter stands for a distinct word constituting the phrase.
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