A Unit or Department That Incurs Costs but Does Not

question 80

Multiple Choice

A unit or department that incurs costs but does not generate revenues is known as a:

• A) cost center.
• B) profit center.
• C) revenue center.
• D) division center.

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Definitions:

Beachhead Market

The initial target market a company focuses on when attempting to launch a new product or enter new territory, aiming to establish a strong presence before expanding.

Customer Interaction Stages

The various phases a customer goes through when engaging with a business or brand, from initial awareness to post-purchase service and support.

Exclusionary Persona

A representation of a specific segment of users or customers excluded intentionally or unintentionally from the target audience by a product or service.

Customer Journey Map

A visual representation that captures customer experience across multiple touchpoints.