Examlex
A horizontal analysis of an income statement automatically provides the return on sales ratio and the gross profit ratio.
Elastic Demand
A demand situation where the quantity demanded of a good or service changes significantly when its price changes.
Total Revenue
The total amount of money a firm receives from sales of its goods or services, calculated as the price per unit times the number of units sold.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a given price over a specified period of time.
Market Period
A very short duration in economics during which the supply of a good is fixed and cannot be adjusted in response to changes in demand.
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