If Rick's Sales Increased from $49,000 to $81,000 and Its

question 123

Multiple Choice

If Rick's sales increased from $49,000 to $81,000 and its cost of goods sold increased from $25,000 to $66,000, then vertical analysis based on sales would show the following for cost of goods sold for the two periods:

• A) 81.48% and 51.02%.
• B) 51.02% and 81.48%.
• C) 122.73% and 196.00%.
• D) 196.00% and 122.73%.

---

Definitions:

Target Market Segments

Target market segments are distinct groups of consumers within a broader market to whom businesses tailor their products, marketing efforts, and services based on shared characteristics or needs.

Targeting Process

A methodology utilized by companies to identify and engage with specific segments of the market that are most likely to respond positively to their products or services.

Growth Potential

The capacity or possibility for expansion or improvement within a business, market sector, or economy, often evaluated for investment purposes.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales in that market.