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The Face Value of a bond:
High-involvement Products
Products that carry a high price tag or high personal importance and risk to the buyer, often requiring an extensive decision-making process before purchase.
In-store Promotion
Marketing strategies used within a retail environment to attract customers to specific products or offers.
Marketing
The process of promoting, selling, and distributing a product or service, encompassing market research, advertising, and sales strategies.
Higher Esteem Needs
Refers to the fourth level in Maslow's hierarchy of needs, focusing on respect, self-esteem, status, recognition, and freedom.
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