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For each of the following, identify in column 1 the category to which the account belongs, in column 2 the normal balance for the account, in column 3 the financial statement that the account in which the account balance is reported, and in column 4 the account's nature (permanent/temporary).
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Value of Retailing
The perceived benefit that shoppers get from the retail experience, including product selection, quality, convenience, and customer service.
Consumers
Individuals or groups that purchase goods and services for personal use, not for manufacturing or resale.
Economy
A system of production, distribution, and consumption of goods and services within a particular geographic region, governed by supply and demand.
Target Markets
The specific group of consumers at whom a company aims its products and services.
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