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In the normal accounting cycle, the:
Brand Characterization
The process of defining and communicating a brand's distinctive personality and values to its audience.
Earned Value
A project management technique that measures project performance and progress in an objective manner, by comparing the amount of work planned with what has actually been accomplished.
Customer Engagement
The emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.
Brand Interactions
The engagements or activities that occur between a customer and a brand across various touchpoints.
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