For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, and in Column 3 the financial statement that the account appears upon.
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Definitions:
Marketing Activity Report Card
An evaluation tool used to assess and review the effectiveness and performance of various marketing activities.
Marketing Objectives
Specific, measurable goals set by a company's marketing team to guide its promotional and branding efforts.
Customer Relationship
The ongoing process of engaging with and managing interactions with customers to enhance satisfaction, loyalty, and retention.
Customer Experiences
The perceptions and responses of customers resulting from the use or anticipated use of a company's products or services.
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