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The appropriate measurement focus for the business-type activities of the Raymond City is
Social Needs
Fundamental human desires for belonging, love, and affection that motivate behavior.
Intrinsic Rewards
Rewards that come from within an individual, such as personal satisfaction or joy from performing an activity.
Extrinsic Rewards
Benefits or incentives given to motivate behavior that are external to the task itself, such as money, grades, or accolades.
ERG Theory
A motivational theory proposed by Clayton Alderfer that categorizes human needs into existence, relatedness, and growth categories.
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