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Why do many governments not consider it necessary to prepare appropriation budgets for, and incorporate budgetary entries into the accounts of, their capital projects funds?
Consumer Value
The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing brands due to satisfaction, trust, or emotional connection.
Global Branding
The process of creating, developing, and maintaining a unique brand identity and image for a product or company across multiple countries.
Brand Revitalization
The strategy of reviving a brand to gain customer attention and bring back engagement, often by updating or redesigning it, reintroducing it with new marketing strategies.
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