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Estimating the Value of Goodwill to Be Included in an Offering

question 3

Essay

Estimating the value of goodwill to be included in an offering price can be done under several alternative methods. The excess earnings approach is frequently used. Identify the steps used in this approach to estimate goodwill.


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The strong identity associated with an extreme sense of allegiance to one’s culture or nation.

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The transfer of ownership of property or businesses from the government to private individuals or organizations.

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