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When retained earnings are restricted, total retained earnings
Economies of Scope
Cost advantages that a business obtains through the diversification of product lines, enabling more efficient use of resources.
Behavioral Target Marketing
A marketing strategy that uses consumer behavior, including browsing and purchasing history, to tailor advertising and promotions.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market that has unique preferences or needs, aiming to become a big fish in a small pond.
Substitutable Products
Goods or services that can be used in place of each other, offering similar benefits and satisfying the same needs or desires of consumers.
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