The Following Data Exists for Mather Company $\begin{array}{lrr}&2014&2013\\\text { Accounts Receivable } & \$ 80,000 & \$ 70,000 \\\text { Net Sales } & 560,000 & 410,000\end{array}$

question 22

Essay

The following data exists for Mather Company. $\begin{array}{lrr}&2014&2013\\\text { Accounts Receivable } & \$ 80,000 & \$ 70,000 \\\text { Net Sales } & 560,000 & 410,000\end{array}$ Calculate the accounts receivable turnover and the average collection period for accounts receivable in days for 2014.

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Definitions:

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and marketing techniques to present a consistent message to the consumer.

Evaluation Phase

The stage in a process, project, or campaign where outcomes are assessed to determine their success and to inform future actions.

Posttest the Promotion

The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.

Design the Promotion

The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.