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Expenses are incurred
Recognizable Goods
Products that are easily identified by consumers due to their distinct characteristics, branding, or reputation in the marketplace.
Cannibalization
A situation where a company's new product eats into the sales of one of its existing products.
Brand Equity
The value derived from consumer perception of a brand name as opposed to generic or store-branded products.
Product Extension
A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.
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