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In the Comparable Method, You Look at How Your Company

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In the comparable method, you look at how your company compares to industry averages and benchmark companies.


Definitions:

Referral Approach

An approach that uses a third person’s name as a reference to approach the buyer.

Mutual Acquaintance

Someone known by both parties in a conversation or negotiation, sometimes leveraged to build trust or establish rapport.

Core Principles

Fundamental beliefs or values that serve as the foundation for the systems, practices, and objectives of an organization or individual.

Customer Benefits

The advantages or value that a customer receives from purchasing a product or service.

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