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Why Should Entrepreneurs Go Out and Interview Potential Customers, Especially

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Why should entrepreneurs go out and interview potential customers, especially in the early conceptualization stages?


Definitions:

Semistandardized Interview

A type of interview that allows for a mix of predetermined questions and the freedom for interviewers to explore topics in more depth as needed.

Standardized Interview

A structured interviewing format where each interviewee is asked the same questions in the same order to ensure consistency across interviews.

Creative Interview

An interview approach that uses innovative or unconventional questions or formats to elicit unique or insightful responses.

Unstandardized Interview

A flexible, open-ended interview approach where questions can vary between respondents, allowing for a more exploratory or personalized gathering of information.

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