A Positioning Statement Has Which of the Following

question 39

Multiple Choice

A positioning statement has which of the following:

• A) Target group and need
• B) Brand and concept
• C) Point of difference
• D) All of the above
• E) None of the above

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Definitions:

Variable Cost per Unit

The cost associated with producing one unit of a product, which varies with the level of production or sales volume.

Annual Fixed Costs

The total fixed costs a company incurs over a year, which do not vary with the level of production or sales.

Return on Investment

A measure of the profitability and efficiency of an investment, calculated by dividing net profits by the cost of the investment.

Residual Income

Profit remaining after deducting all costs, including the cost of capital, usually used in managerial accounting as a performance measure.