The Entrepreneur's Decision on How to Segment a Market Is

question 70

Multiple Choice

The entrepreneur's decision on how to segment a market is critical because___.

• A)the entrepreneurs cannot go back to revise them in the future
• B)segmentation becomes the lens through which the market is viewed, and the choice of a particular lens can both highlight and obscure different critical aspects of the actual market.
• C)the segmentation function will often be outsourced to a marketing firm who requires clear instructions.
• D)None of the above

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Definitions:

Japanese Economic System

A mixed economic system characterized by a combination of free-market principles and significant government intervention, as well as emphasis on consensus and cooperation among industrial sectors.

Foreign Firms

Companies that are incorporated in a country different from where they conduct most of their business activities.

Business in Japan

The unique set of cultural, economic, and regulatory practices affecting how companies operate within the Japanese market.

Trade Imbalance

A situation where the value of a country's imports exceeds the value of its exports or vice versa, affecting the country's balance of payments.