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What Methods Can an Entrepreneur Leverage to Identify the Most

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Essay

What methods can an entrepreneur leverage to identify the most appropriate price for his or her product?


Definitions:

Fair Market Value

The cost at which a financial asset is exchanged between a ready buyer and a ready seller, where neither party is obligated to proceed with the transaction and both parties are well-informed of all pertinent information.

Noncurrent Assets

Long-term resources owned by a company, which are not expected to be converted into cash or used up within one year or the operational cycle, whichever is longer.

Liabilities

Financial obligations or debts owed by a business to others, that must be paid in the future.

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