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Explain why every startup that plans to grow must benchmark its competitors, devise an initial market test, and create a platform for its business.
Sisyphus
A figure from Greek mythology who was condemned to repeatedly roll a huge boulder up a hill, only for it to roll back down, symbolizing eternal struggle.
Sigmund Freud
An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Unconscious
The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.
Goethe
Johann Wolfgang von Goethe, a German writer, poet, playwright, and thinker, known for his contributions to literature, philosophy, and science.
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