Discuss Some Check Points an Entrepreneur Should Confirm Before Expanding $\bullet$

question 13

Essay

Discuss some check points an entrepreneur should confirm before expanding a product mix
$\bullet$ Is the expanded product line delivering more value to existing customers or to new customers?

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Definitions:

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related task or outcome.

Computer Programming Aptitude Test

A standardized test designed to assess an individual's potential to succeed in and understand computer programming and related disciplines.

Content Validity

The extent to which a test measures all aspects of the concept or construct it intends to measure.

Sensation And Perception

describe the processes by which we detect physical stimuli from our environment and then interpret these stimuli into meaningful experiences.