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According to the capture hypothesis
Market Size
Market Size is the total volume or value of sales that a particular market reaches or is expected to reach within a specified period.
Cost-effectiveness
Evaluating the efficiency of an investment or expense based on the cost relative to the benefits or outcomes achieved.
Buyers
Individuals or entities that make a purchase decision, acquiring goods or services from a seller.
Tiffany/Walmart Strategy
This term contrasts high-end, luxury retail strategies (Tiffany) with low-cost, high-volume retail strategies (Walmart), emphasizing the difference in market positioning and target customers.
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