The Brand Name of a Firm

question 279

Multiple Choice

The brand name of a firm

• A) has nothing to do with the profitability of a firm.
• B) has been considered irrelevant by economists since profits for a monopolistic competitive firm are zero in the long-run.
• C) relates to consumers' perception of product differentiation and to the market value of a firm.
• D) is important in the short-run but not in the long-run.

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Definitions:

Yerkes-Dodson Law

A theory suggesting there is an optimal level of arousal for the best performance of a task: too little arousal can lead to inattention while too much can lead to stress and impaired performance.

Moderate Arousal

An optimal level of mental or physical activation that can enhance performance or learning according to arousal theory.

Relaxation Exercises

Techniques or activities designed to reduce stress and induce a state of calm.

Yerkes-Dodson Law

A theory suggesting there is an optimal level of arousal for the best performance of a task: too little or too much arousal can decrease performance.