Which Statement Is INCORRECT with Respect to Sales Promotion and Advertising

question 79

Multiple Choice

Which statement is INCORRECT with respect to sales promotion and advertising?

• A) Perfect competition differs from monopolistic competition in that no individual firm in a perfectly competitive market will advertise.
• B) A perfectly competitive firm, by definition, can sell all that it wants to sell at the going market price.
• C) A perfect competitor advertises a product that is different from the products that all other firms in the industry are selling.
• D) Advertising should be carried to the point at which the additional revenue from one more dollar of advertising just equals that one dollar of marginal cost.

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Definitions:

Sales Presentation

A Sales Presentation is a formal pitch used by salespeople to introduce and sell a product or service to potential buyers, highlighting benefits and addressing objections.

Differentiating Needs And Wants

The process of distinguishing between what consumers require because it is necessary (needs) and what they desire for personal satisfaction (wants).

Product Advantages

The unique benefits or value a product offers to a customer, distinguishing it from competitor offerings.

SELL Sequence

SELL sequence is a sales strategy that outlines a sequence of steps Salespersons follow to effectively sell a product or service, usually involving stages like Show, Explain, Lead, and Lock.