Advertising That Is Intended to Alter a Consumer's Tastes and Preferences

question 16

Multiple Choice

Advertising that is intended to alter a consumer's tastes and preferences and induce the customer to purchase a particular product is

• A) persuasive advertising.
• B) educational advertising.
• C) informational advertising.
• D) effective advertising.

---

Definitions:

Affidavit Evidence

Written statements made under oath, used as evidence in court proceedings.

Patent

An exclusive right granted for an invention, allowing the patent holder to exclude others from making, using, or selling the invention for a certain period.

Trademark

A sign, term, or expression officially recorded or recognized through usage, symbolizing a corporation or merchandise.

Copyright Act

Legislation that grants creators of original works exclusive rights to their use and distribution, usually for a limited time, with the aim of encouraging the creation of art and culture.